Released on: October 26, 2008, 11:07 pm

Press Release Author: Colin Saldanha

Industry: Retail

Press Release Summary: Mega promotions accounting for record sales at the 'Power
Retailer' to continue after curtains come down on Gitex Shopper

Press Release Body: DUBAI, UNITED ARAB EMIRATES, 27 October 2008: Sharaf DG, the
leading one-stop electronics destination in the UAE will extend it's mega promotions
and 'killer offers' till 31st October, 2008, giving shoppers who missed out on Gitex
Shopper the chance to avail of the hottest deals on electronics and IT products in
town. Sharaf DG, which opted out of Gitex Shopper this year, has been running
unique, in-store promotions at all it's outlets in Deira City Centre, Ibn Battuta
Mall and Times Square Center. The unprecedented offers have been drawing customers
in hordes to Sharaf DG stores, resulting in record footfalls and an increase in net
sales by 80% over the Gitex Shopper period last year when Sharaf DG participated in
the trade expo. On Friday, 24th October 2008, Sharaf DG did its highest ever
single-day turnover till date with the sale being almost 200% of its average Friday
sales.

Commenting on the success of the festival promotion, Mr Nilesh Khalkho, CEO, Sharaf
DG said, "Against the backdrop of the recent global financial market crash, there
were rational fears that sales during the Gitex period would suffer a major
set-back. However, through our tantalizing out-of-the-box promotions and shockingly
low price offers on a whole range of IT products, cameras and mobile phones, we have
managed to generate a lot of buzz and excitement in the market and this has been
evidenced through the crowds thronging our stores and our record sales."

The 'Samsung Key To Fortune' promotion at Sharaf DG has been one of the star
attractions, giving shoppers spending AED 500 and more the chance to win one of the
2000 exciting Samsung products ranging from LCD TVs, home theatres, DVD players,
MP3s mobile phones to cameras, printers and home appliances. Pick of the offers
titled 'Best of 2008' featured a free Blackberry phone with every laptop, a free
refrigerator with every digital camera and a 32 inch LCD TV for just AED 1399.

As part of the continuing promotion as Sharaf DG, customers can expect to get deals
like a BenQ 8 mega pixel camera for a jaw dropping AED 299. They will also have the
opportunity to get their hands on a Google phone, which has created quite a stir in
the market. The show will go in terms of crazy offers, cross promotions and freebies
galore at Sharaf DG only till 31 Oct 2008.


-Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics
Retailing in the UAE conceived to meet the growing demands of the discerning
customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center
are designed to international standards is a benchmark in store sophistication and
customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where
customers can find the widest range of brands in the region across categories like
Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine
Electronics and much more.

For further information, please visit http://www.sharafdg.com







Web Site: http://www.sharafdg.com

Contact Details: Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762